{"product_id":"the-standard-12-week-program-presale-launch-november-15","title":"The Standard 12 Week Program | PRESALE | LAUNCH November 15","description":"\u003ch1\u003e\u003cspan\u003eTHE STANDARD 90\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch2\u003e\u003cspan\u003e90 Days to Build Your Body. Rebuild Your Discipline. Raise Your Standard.\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eYou don't need another workout saved in your phone.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou don't need another Monday.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd you don't need more motivation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou need a standard.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eThe Standard 90\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is a 90-day training and accountability system designed to help you become stronger, more conditioned, more disciplined and more consistent — physically and mentally.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor 12 weeks, you'll follow a progressive training system built around strength, muscle, conditioning, bodyweight performance and one principle:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eDo what you said you were going to do.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis isn't about chasing perfection.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt's about building proof.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eProof that you can train when you don't feel like it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eProof that you can keep promises to yourself.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eProof that discipline can become part of who you are.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eTHIS IS BIGGER THAN FITNESS\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eYour body becomes the testing ground.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe goal isn't simply to finish 90 days looking different.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe goal is to operate differently.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOver the course of The Standard 90, you'll establish measurable fitness benchmarks, progressively improve your strength and conditioning, build repeatable routines and learn how to hold yourself accountable when motivation disappears.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBecause eventually, motivation will disappear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eYour standard has to remain.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003eTHE 3 PHASES\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch3\u003e\u003cspan\u003ePHASE I\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch2\u003e\u003cspan\u003eBUILD THE STANDARD\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eDays 1–30\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEstablish your baseline.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBuild consistency.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLearn the training system.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCreate your daily standards.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe first 30 days aren't about proving how hard you can go.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThey're about proving you can show up.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003ePHASE II\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch2\u003e\u003cspan\u003eRAISE THE STANDARD\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eDays 31–60\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNow we increase the demand.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTraining progresses.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eVolume increases.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eStrength expectations rise.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eConditioning gets harder.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe habits you established during Phase I are now tested under greater pressure.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cspan\u003ePHASE III\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch2\u003e\u003cspan\u003eBECOME THE STANDARD\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eDays 61–90\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is where everything comes together.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou'll push toward new performance benchmarks, complete your final challenges and compare the person who started Day 1 with the person finishing Day 90.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNot just physically.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMentally.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBehaviorally.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePersonally.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe objective is no longer simply to follow the standard.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eYou become it.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003eWHAT YOU'LL RECEIVE\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003eYour Standard 90 experience will include:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eA complete 12-week progressive training program\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eStrength and muscle-building workouts\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ePush-up and bodyweight performance progressions\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eConditioning sessions\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eMobility and recovery guidance\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eBaseline and final performance assessments\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eProgress tracking\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eNutrition principles and protein guidance\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eWeekly discipline challenges\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eDaily standards and accountability framework\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eExercise demonstrations\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eMember updates throughout the 90-day experience\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eAccess to the founding Standard 90 community\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003eYOUR STANDARD WILL BE MEASURED\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003eOn Day 1, you'll establish your baseline.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBy Day 90, you'll test again.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eStrength.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePush-ups.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePull-ups or modified pulling strength.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eConditioning.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBody composition.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eConsistency.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd the number most programs never measure:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eHow often did you actually do what you said you were going to do?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003eWHO THIS IS FOR\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003eThe Standard 90 is for the person who knows they are capable of more but has allowed inconsistency to become normal.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou may already train.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou may be starting again.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou may have fallen off completely.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhat matters is that you're ready to stop negotiating with yourself.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou don't need to be an elite athlete.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou do need to be willing to work.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003eTHIS IS NOT\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003eA crash diet.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA 90-day punishment.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA collection of random workouts.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA promise that every day will feel good.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSome days won't.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eDo it anyway.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003eTHE FOUNDING 25\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003eThe first version of The Standard 90 is being released as a limited founding-member presale.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOnly \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e25 Founding Member spots\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e will be made available at the introductory price.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFounding members receive the complete Standard 90 program as it is released, access to the first Standard 90 community and the opportunity to help shape the program before its public release.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eFOUNDING MEMBER PRICE\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch1\u003e\u003cspan\u003e$197\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003eFuture price: \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e$397\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYour founding-member price is locked in.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eIMPORTANT PRESALE NOTICE\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eThe Standard 90 is currently in development.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBy purchasing during the Founding Member Presale, you are securing early access to the first official release of the program at the introductory founding-member rate.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eProgram materials, onboarding information and the official starting schedule will be provided to founding members prior to the beginning of the 90-day experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch1\u003e\u003cspan\u003eONE QUESTION\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003eAt the end of the next 90 days, will you have another list of reasons why you didn't do it?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOr will you have proof that you did?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNo excuses.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNo negotiation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNo waiting for motivation.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eSET THE STANDARD.\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eJoin The Founding 25.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"The Standard","offers":[{"title":"Default Title","offer_id":67867568734445,"sku":null,"price":197.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/2195\/2493\/files\/TheStandard_90-DayFitnessChallenge.png?v=1792646990","url":"https:\/\/setthestandard.shop\/products\/the-standard-12-week-program-presale-launch-november-15","provider":"The Standard","version":"1.0","type":"link"}