THE STANDARD 90

90 Days to Build Your Body. Rebuild Your Discipline. Raise Your Standard.

You don't need another workout saved in your phone.

You don't need another Monday.

And you don't need more motivation.

You need a standard.

The Standard 90 is a 90-day training and accountability system designed to help you become stronger, more conditioned, more disciplined and more consistent — physically and mentally.

For 12 weeks, you'll follow a progressive training system built around strength, muscle, conditioning, bodyweight performance and one principle:

Do what you said you were going to do.

This isn't about chasing perfection.

It's about building proof.

Proof that you can train when you don't feel like it.

Proof that you can keep promises to yourself.

Proof that discipline can become part of who you are.

THIS IS BIGGER THAN FITNESS

Your body becomes the testing ground.

The goal isn't simply to finish 90 days looking different.

The goal is to operate differently.

Over the course of The Standard 90, you'll establish measurable fitness benchmarks, progressively improve your strength and conditioning, build repeatable routines and learn how to hold yourself accountable when motivation disappears.

Because eventually, motivation will disappear.

Your standard has to remain.

THE 3 PHASES

PHASE I

BUILD THE STANDARD

Days 1–30

Establish your baseline.

Build consistency.

Learn the training system.

Create your daily standards.

The first 30 days aren't about proving how hard you can go.

They're about proving you can show up.

PHASE II

RAISE THE STANDARD

Days 31–60

Now we increase the demand.

Training progresses.

Volume increases.

Strength expectations rise.

Conditioning gets harder.

The habits you established during Phase I are now tested under greater pressure.

PHASE III

BECOME THE STANDARD

Days 61–90

This is where everything comes together.

You'll push toward new performance benchmarks, complete your final challenges and compare the person who started Day 1 with the person finishing Day 90.

Not just physically.

Mentally.

Behaviorally.

Personally.

The objective is no longer simply to follow the standard.

You become it.

WHAT YOU'LL RECEIVE

Your Standard 90 experience will include:

• A complete 12-week progressive training program

• Strength and muscle-building workouts

• Push-up and bodyweight performance progressions

• Conditioning sessions

• Mobility and recovery guidance

• Baseline and final performance assessments

• Progress tracking

• Nutrition principles and protein guidance

• Weekly discipline challenges

• Daily standards and accountability framework

• Exercise demonstrations

• Member updates throughout the 90-day experience

• Access to the founding Standard 90 community

YOUR STANDARD WILL BE MEASURED

On Day 1, you'll establish your baseline.

By Day 90, you'll test again.

Strength.

Push-ups.

Pull-ups or modified pulling strength.

Conditioning.

Body composition.

Consistency.

And the number most programs never measure:

How often did you actually do what you said you were going to do?

WHO THIS IS FOR

The Standard 90 is for the person who knows they are capable of more but has allowed inconsistency to become normal.

You may already train.

You may be starting again.

You may have fallen off completely.

What matters is that you're ready to stop negotiating with yourself.

You don't need to be an elite athlete.

You do need to be willing to work.

THIS IS NOT

A crash diet.

A 90-day punishment.

A collection of random workouts.

A promise that every day will feel good.

Some days won't.

Do it anyway.

THE FOUNDING 25

The first version of The Standard 90 is being released as a limited founding-member presale.

Only 25 Founding Member spots will be made available at the introductory price.

Founding members receive the complete Standard 90 program as it is released, access to the first Standard 90 community and the opportunity to help shape the program before its public release.

FOUNDING MEMBER PRICE

$197

Future price: $397

Your founding-member price is locked in.

IMPORTANT PRESALE NOTICE

The Standard 90 is currently in development.

By purchasing during the Founding Member Presale, you are securing early access to the first official release of the program at the introductory founding-member rate.

Program materials, onboarding information and the official starting schedule will be provided to founding members prior to the beginning of the 90-day experience.

ONE QUESTION

At the end of the next 90 days, will you have another list of reasons why you didn't do it?

Or will you have proof that you did?

No excuses.

No negotiation.

No waiting for motivation.

SET THE STANDARD.

Join The Founding 25.